Greg White

As aforementioned, I wanted to go into greater detail about Greg White. I find him to be extremely influential and I never stop looking at his images and continuously being influenced. Although not a well known name, his advertising work is widely seen throughout magazines.

Below are some examples of his advertisements. I remember thinking these were great images the first time I saw them, with no idea who the work was by. His advertising work seems to centre around spot and cars. The companies range from Nike and Adidas and Audi to Lexus. Of course he does not limit himself to these areas.  He was also the photographer on the quite amazing and colourful Sony Bravia advert.

Sony

Lexus

This example for a Nissan advert is, in my opinion, an amazing example of photomanipulation.

I am quite fascinated by his series of 'Behind-the-Scenes' images. This again links into advertising as almost all of these images are from advert filming. I posted a number of these in a past evaluation so I wont go into great detail about them here. Below is a number of examples.

Although White is a fantastic advertiser and graphic designer, it's his architecture and factory work which really fascinates me. The factory photoshoots could be more 'behind-the-scenes' from advert shoots but I can't be sure on this. 

What I find amazing about his architecture work is the modern and very man-made feel to all the buildings he photographs. Lots of these images use clean whites and silvers and are very simplistic.

...and again, as posted before in my previous evaluation, this is by far my favourite image by any photographer I have come across and I find it simply fascinating in every meaning of the word. I could sit staring at this image for days, continuously finding new things.

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