Five images a week in the 21st Century
Learning Outcomes:
On completion of this unit a learner should:
1 Understand how media, materials and techniques are used in others’ work to convey ideas and meaning
2 Be able to develop their own visual language by working with a range of methods, materials and media
3 Be able to compare ways in which visual language is used to communicate ideas and meaning
4 Be able to communicate an intended meaning to a specified audience by using Visual language.
Unit Abstract
The ability to communicate ideas in original and innovative ways is essential for all art, craft and design practitioners. Potential audiences and clients are becoming increasingly visually literate and there is a constant requirement for fresh, creative ideas to replace known imagery. In every vocational field of the visual world, practitioners need to continuously review and update their knowledge, skills and understanding of new and more effective methods of communicating ideas.
This unit aims to develop the breadth and depth of the learners’ visual communication knowledge, skills and understanding. Learners will be expected to study the many ways in which practitioners use visual imagery effectively to communicate ideas, messages and meaning. They will then apply this research to their own ideas, investigating and exploring the visual communication techniques they have studied. The unit will enable learners to develop their understanding of how to communicate different visual meanings and messages, through the manipulation of formal elements in 2D, 3D or time-based media as a means of creating a range of visual imagery for different purposes. The form that images take and the media and techniques used to communicate visual meaning, will vary according to learners’ specialisms but it is expected that they will gain experience across art and design disciplines.
In preparing to progress to professional practice, learners’ must appreciate the need to create informed and stimulating presentations of their intended visual communication ideas to
Brief
You are required to produce a blog. Posting at least five new Images a week (over the period highlighted above) each image will be posted alongside considered text - the text will state how and why you made the image accompanied by a link to a relevant website.
The subject of your images may be wide ranging and will be chosen by you using the following list - You may use the same starting point from the list as many times as you like:
Studio
People
Black and White
Colour
Work
Land
You are required to post your images on a Blog site at the end of each week. The blog site will be made solely for this project. To create your Blog visit https://www.blogger.com and follow the instructions
The Process - Each Week
1) Consider the list
2) Get a camera
3) Identify appropriate subject matter
4) Expose/Capture the frames
5) Post the images on your site
6) Write your text
7) Email your tutor
Throughout this process you will discuss your ideas with your lecturers.
You may decide to build on an idea that you have considered before or to begin work on an entirely new track.
At least one week’s images must be produced using black and white film.
Requirments
A Blog containing new images (Six weeks – Five images per week)
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Contextual Influences in Art and Design
Unit abstract
Artists and designers have always looked to the past for inspiration and innovation. In order to learn from the past and build on others’ creativity, it is essential to practitioners’ professional development that they understand the importance of historical and cultural influences on art and design and how artists have always been early adopters of emerging visual technologies. Practitioners in every field of the industry also recognise the necessity and value of keeping abreast of contemporary art and design developments, within and beyond their specialist practice. This unit is intended to form the basis of the learners’ knowledge and understanding of contemporary and historical art, craft and design and as such, it underpins all other units in the qualification. The unit also aims to promote and deepen learners’ contextual awareness. Learners will develop knowledge and understanding of key movements within an historical context, providing a framework for their understanding of works of art and design. Learners will also develop research and skills in identifying, selecting and recording appropriate references for study. They will be expected to research and record information from primary and secondary contextual sources. Through exploring and recording from sources the learners will develop their critical and analytical skills in by using combinations of visual, written and verbal presentations.
Learning outcomes
On completion of this unit a learner should:
1 Understand contemporary and historical developments in art and design
2 Understand the interrelationships between art works and the wider cultural context
3 Be able to research and record contextual information
4 Be able to use information to produce and present outcomes from contextual sources.
Over the next period of the course you will be given a series of tasks to complete under the heading of: Significant Contributions
Task 1 – Image Analysis
Brief: Design a poster showcasing an image by one of the photographers listed on the Knowledgerush site (link below):
http://www.knowledgerush.com/kr/encyclopedia/List_of_famous_photographers/
Select a favourite image
Find out the following information
The date the image was made
The nationality of the photographer
The photographer’s agenda
Where the image was made
How the image was made and any significance attached to equipment choice
The social and Political Environment / climate in which it was constructed
The form in which the image was published
Any documented discussion surrounding the image
Whether the meaning of the image has adjusted over time
Finished requirements / tasks
1) Create a word processed document (350 words) - post on your blog
a) Denotation -describe the image (what is literally in the frame) 100 words
b) Connotation (how does the image work/gain meaning) 250 words
2) An A2 poster to be displayed – incorporating Image and Text Your poster may be designed and made using any method of production/any materials: computer generated/Rendered and Scanned etc
